Okay, so get this. Andrew “Boz” Bosworth, one of those OG Meta peeps, threw out this memo earlier in the year. He was shooting for the stars with this 2025 Reality Labs prediction thing. It’s like, either they’re gonna hit it big with this augmented and virtual reality stuff, or… crash and burn as the great metaverse disaster. No pressure, right?
Lately, though, Boz seems to be leaning towards “yeah, we might actually nail it.” But hey, let’s not get ahead of ourselves. The market’s the real decider here.
So in this chat on Bloomberg Tech — which, honestly, I tuned into half-asleep on a Thursday — Boz is all, “Decade’s end, that’s when we’ll see. But now? Oh, this year feels crucial.” I mean, talk about suspense.
Apparently, those Ray Ban AI glasses from Meta? Total hit. Over 2 million sold since they dropped last October. Who knew? Outdid the classic shades even before those AI tweaks rolled out. Classic underdog story, right?
And then you’ve got Google scheming with Gentle Monster and Warby Parker for Android-based smart specs. Plus, word on the street is Apple’s eyeing 2026 for their big reveal. It’s like a tech fashion show out there. Seriously, blink and you’ll miss it.
Boz also had this moment — like, kind of poetic if you think about it — where he’s like “From shadows to the spotlight” (or something like that). I got chills. The heat is on now, and they gotta really step it up this year. Time’s ticking!
Still, all this jazz is just noise if folks don’t latch onto Meta’s AR/VR offers. Adoption is key, people!
Boz dropped some wisdom about the market being slow to catch up with hardware stuff. Like, you gotta have this insane blend of confidence and taste. It’s almost an art.
Oh, and shout-out to Sheryl Sandberg. Boz took a leaf out of her book – it’s more about nailing your own game than worrying about what the Joneses are doing. So he’s rallying the team to laser-focus on their own goals.
The plan for the year? He says it’s ambitious, and they’re cruising towards it. By year’s end, they’ll either have nailed it… or not. But the real verdict? Five years from now. So we wait. Fingers crossed.