Ray-Ban Meta Smart Glasses Revenue Triples, Boosting Meta’s $3.5 Billion Investment in EssilorLuxottica

Whoa, so this massive report lands from EssilorLuxottica, and bam, turns out their Ray-Ban Meta smart glasses are making bank. Tripling revenue year-over-year, action-movie style. Not sure why that grabbed me, but it did.

Okay, don’t get dizzy here, but these glasses, which hit us back in 2023, are like, the second version. They play tunes, snap pics, and surf the web—all through Meta AI. Pretty slick for something that just perches on your face, right? Oh, and if you’re curious, they start at $300. Kind of makes me wonder if my old sunglasses are feeling obsolete.

And get this—Meta’s so hyped they’re stretching their smart glasses love story with EssilorLuxottica all the way to, like, 2030. Plus, rumor (and by that, I mean some report) has it they’re tossing a casual $3.5 billion into the pot. Cha-ching!

Speaking of images, there’s some glam shot of these shades in the article. Look it up if you’re into sleek tech fashion shoots. Anyway—wait, what was I saying? Ah right.

So, EssilorLuxottica’s ringing in the cash, and they shout out again in their Q2/H1 2025 earnings how the AI glasses, specifically Ray-Ban Meta, more than tripled revenue. However, I might be getting ahead of myself—it’s not just these glasses. There’s this other cool gadget: Oakley Meta HTSN. Yeah, it just popped up in July for those who pre-order at $500—pricey but apparently worth every penny for the ‘Limited Edition’. Classic move, right?

Do we know how many flew off the shelves? Meh, numbers are vague here. But rewind to February, and they did throw out this figure—2 million Ray-Bans sold since the debut. Can’t help but be impressed.

Some bigwigs over at EssilorLuxottica—Francesco Milleri and Paul du Saillant—are all smiles, talking about riding high through a bumpy market. Revenue hit €14 billion in H1 2025, which is quite the feat considering the global money circus.

Oh, fun tidbit: There’s drama with US tariffs and the dollar is throwing off exchange rates, like a TV soap subplot nobody asked for. Yet, here they are, cruising through with all regions doing well. So yeah, looks like they’re managing to surf this chaotic economic wave pretty smoothly, or at least that’s their story, and they’re sticking to it.