Rokky Acquires ChinaPlay Store | PC Games Insider

Okay, so picture this—Rokky, you know, that platform that slings PC games around, just snagged this thing called ChinaPlay. No big numbers thrown around, probably because they want to keep us guessing or I dunno, maybe it’s just not important? Anyway, ChinaPlay’s like this middleman for bringing non-Chinese games to the Chinese crowd, which, by the way, is huge. They’ve got this one cool trick where they do special prices and push the marketing vibe over there. Turns out, about a million folks hop on their train every year. A million! Wild, right?

So here comes Vadim Andreev, Rokky’s big boss dude, and he’s all like, “Navigating China’s game scene? Total snake pit with all the rules and hoops and whatnot.” Honestly, can you imagine the hoops? But that’s why they’re all thrilled about snapping up ChinaPlay. They wanna make it the gateway for all game makers out there to hit up China’s massive gaming arena. You got 322 million PC gamers in China, folks. That’s like, a whole lot of mouse clicks.

And then Denis Glukhov from ChinaPlay chimes in and says something like, “This whole deal? Total game-changer for us to stake our claim.” He’s dreaming about being this super-charged bridge for global games to Chinese players. I guess that means they’ll be hanging out more on local boards, giving better loyalty stuff—whatever that means—and just mixing things up so publishers can drop their stuff more easily. Basically, they’re like, “Let’s make friends and give people all the choices.”

Oh, and Alex Calvin here! Just a little side note, did some gigs with Rokky before, so take that how you will. But hey, isn’t the gaming world just a crazy blend of action and biz moves?