Influencer Marketing Agency Instinct3 Launches New Publishing Division

Man, where do I even start? So, there’s this German outfit, Instinct3 — yeah, they’re all about influencer marketing or whatever. But now, they’ve got this crazy idea to jump into games publishing. They’re calling it Sidekick. I mean, sidekick? Like Robin to Batman or… I dunno, maybe they just like the name.

Anyway, they’re saying it’s gonna be this ‘full-service’ deal. Sounds fancy, but I guess it just means they’re helping out those indie and mid-tier game folks. First game up? Deadly Days: Roadtrip. Honestly, no clue what that’s about, but hey, road trips are cool, right?

So, who’s steering this ship? Jasmin Oestreicher and Melvin Frank. Those two are like the big cheeses at Instinct3. Oh, did I mention they’ve dabbled in this before? They pushed out stuff like 9 Kings and some Viking thing — Asgard’s Fall. Oh, and TerraScape too. I guess that means they kinda know what they’re doing.

Jasmin says something like, after a decade in the biz, ya gotta shake things up. Staying stuck in the past? Yeah, no thanks. Especially when gamers can smell fake from a mile away. It’s all about those bold moves and keeping it real, you know? Not just cashing in fast.

And then Melvin jumps in, talking about how Sidekick’s their big shot at mashing all their insane learnings into something new. They’re raising the stakes, focusing on games that hit you right in the feels or something. Pretty much sounds like they’re aiming to outdo themselves with every game release. Let’s see how that goes, right?